Explore the key Human Nutrition trends for 2026 and discover inspiring concepts and ingredient opportunities. Barentz brings market insights, application expertise and ingredient solutions together to help turn these opportunities into your next product opportunity.

Protein Everywhere (1)

Protein Everywhere

Demand for protein continues to grow across animal, plant-based, hybrid and emerging protein sources, with increasing focus on quality, functionality and nutrition.

Sensory & Flavor Experience (1)

Sensory & flavor experience

Market focus on texture, looks and multisensory experience. Popping and bursting textures, freeze-dried crunch and bold colors drive shareability.

High Fiber & Gut Health (1)

High fiber & gut health

Fiber is the "next protein" as focus turns to digestion and metabolic health. Think high-fiber snacks, pre-, pro- and postbiotic drinks and fermented gut-health foods.

Functional Health (1)

Functional Health

People are looking for specific benefits beyond nutrition: gut, brain and immune health, plus mood and stress support, joint health, anti-ageing and cellular health. More segmentation and personalized nutrition than ever.

Protein Everywhere.

Protein fortification spans animal, plant-based, hybrid and emerging sources, with a focus on complete, high-quality proteins. Protein quality and nutritional value guide ingredient choices alongside taste and functionality.

Different protein sources have a role to play. The choice depends on the nutritional goals and application, while balancing sustainability, affordability and product performance.

According Innova Market Insights, 80% of the consumers are paying attention to protein in their diet. Read here more in-depth information about the largest global Human Nutrition trend.

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Complete proteins

The market shows more demand for complete protein solutions with technological benefits like clear solubility or taste without off-notes. This can be animal-based, hybrid or a combination of plant proteins.

Nutrient-dense ancient grains

Ancient grains pair protein with fibre and micronutrients for wholesome, functional formulations.

Daily nutrition boost

High-protein snacks, beverages and meal replacements, plus GLP-1 and senior nutrition, make protein an everyday habit.

PROTEIN EVOLUTION BAR

Concept description

Barentz's Protein Evolution Bar is a pistachio-flavored high-protein bar developed to bring the Protein Fortification trend to life. Combining milk protein and hydrolyzed collagen peptides with crunchy soy crisps and pistachios, the bar demonstrates how different protein ingredients can come together in an indulgent and convenient snack format.

Protein fortification offers a much broader formulation toolbox. Depending on the desired nutritional profile, application and positioning, solutions can include collagen peptides, dairy proteins, milk powders, complete and hydrolyzed plant proteins, protein crisps, yeast proteins, vitamins and minerals, and other functional nutrition ingredients.

With its nutty pistachio flavor, crispy texture and high protein content, the Protein Evolution Bar shows how everyday snacking can provide an accessible format for protein-focused nutrition. The concept illustrates how protein fortification can go beyond traditional sports nutrition and become part of convenient everyday eating occasions.

Nutritious & Safe

The Protein Evolution Bar provides 16.7 g of protein per 50 g bar and qualifies for a high protein nutrition claim. Its combination of milk protein, hydrolyzed collagen peptides and soy crisps demonstrates different ways protein can be incorporated into a convenient snack format.

INGREDIENT OPPORTUNITIES

Collagen peptides | Dairy proteins | Milk powders | Complete plant proteins | Hydrolyzed plant proteins | Creatine | Vitamins & minerals | Protein crisps | Yeast proteins

HYBRID HIGH PROTEIN SHAKE

Concept description

Barentz's hybrid high protein shake is specifically designed for individuals looking to support their protein intake. It contains a carefully selected blend of milk and pea proteins, providing nutritional benefits and a smooth mouthfeel. Notably, 50% of the milk protein is substituted with pea protein to enhance sustainability, reduce costs, and to lower pressure on resource availability. Additionally, it is fortified with essential vitamins and minerals, promoting efficient protein absorption. The combination of cocoa powder and cheese powder offers a robust chocolate flavor with a rich, creamy texture.

Furthermore, the soluble fiber present does not alter viscosity. The high fiber content promotes a prebiotic effect, extends feelings of fullness, and supports digestive health.

Nutritious & Safe

With over 20% protein of the energy intake per serving, a high protein claim is optional. This shake is enriched with 5.6g of fiber per serving which makes a fiber claim optional as well. Each serving delivers 15% of the recommended daily intake for vitamin B2, B6, C, E, copper, magnesium and potassium. Local support can be provided with the usage of nutritional and health claims.

INGREDIENT OPPORTUNITIES

Milk protein | Pea protein | Soluble fiber | Cheese powder | Sunflower lecithin | Stabilizers | Vitamin & Mineral premix Workout Plus | Natural flavoring | Sucralose

HIGH PROTEIN MEAT & PLANT DUMPLINGS

Concept description

Barentz's High Protein Meat & Plant Dumplings demonstrate how protein fortification can be applied beyond traditional nutrition and snack formats. The savory meat concept combines pork with pea protein, providing 15 g of protein per serving of five dumplings, of which 5 g comes from pea protein. The combination of animal and plant protein creates a protein-rich filling while maintaining a tender, meaty bite and a clean, savory taste. Combining animal and plant proteins also supports the transition towards more plant-based protein and helps reduce the product's CO₂ impact.

Pea protein supports protein enrichment, while potato starch and potato fibre help manage water and oil within the formulation to support product texture and quality.

This concept illustrates how protein fortification can move into familiar savory meal formats, creating opportunities to increase protein content while maintaining an enjoyable eating experience.

Nutritious & Safe

Each serving of five dumplings provides 15 g of protein, including 5 g from pea protein. The formulation also uses a reduced-sodium salt solution designed to support the savory profile with a lower sodium contribution than conventional salt.

INGREDIENT OPPORTUNITIES

Pea protein | Potato starch | Potato fiber | Low-sodium sea salt | Natural flavorings | Rice vinegar powder

Other concepts in the Protein Fortification trend
Plant Based Chicken Nuggets 281X188 (1)
Plant-based "Chicken" Nuggets
Collagen Beauty Drink Trend
Collagen Beauty Clear Drink
Healthy Ageing Dessert 281X188
Healthy Ageing Dessert
High Protein Muffin 281X188
High Protein Muffins
High Protein Waffles (Placeholder) 281X188
High Protein Waffle

High fiber & gut health

Fiber is becoming the “next protein” trend as consumers focus on digestion and metabolic health.

Fiber-Maxxing: Fibre must come alongside other benefits.

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Soluble & insoluble fibre

Fibre is the new protein: high-fibre pasta, snacks and breakfasts lead innovation.

Microbiome balance

Fermented gut-health foods and dairy alternatives support digestion and metabolic health.

Prebiotics & probiotics

Pre, pro and postbiotic beverages deliver fibre alongside broader wellness benefits.

INNER BALANCE BAR

Concept description

Barentz's Inner Balance Bar is a high-fiber bar developed to bring the High Fiber & Gut Health trend to life. The concept demonstrates how fiber can be incorporated into an enjoyable and convenient snack format, combining nutritional benefits with an appealing taste and texture.

Fiber enrichment offers a broad formulation toolbox. Depending on the desired nutritional profile, application and positioning, solutions can include soluble and insoluble fibers, prebiotic fibers such as FOS and GOS, resistant starches, cereal and fruit fibers, and other functional nutrition ingredients. This allows formulators to explore different approaches to increasing fiber content while considering taste, texture and the overall eating experience.

Nutritious & Safe

The Inner Balance Bar demonstrates how fiber and other gut health promoting ingredients can be incorporated into a convenient snack format while maintaining an enjoyable taste and texture. With 1.6g of fiber per 50 g bar the concept can be qualified for a nutrition claim regarding dietary fiber.

INGREDIENT OPPORTUNITIES

Soluble & insoluble fibers | Prebiotics | Postbiotics | Polyphenols | Vitamins & minerals | Botanical extracts | Choline | Omega-3 (DHA) | MCT fats

GLP-1 LEMON & POPPY SEED ICE-CREAM

Concept description

Barentz's lemon & poppy seed ice-cream is a creamy, indulgent treat that is suitable for GLP-1 and lactose-free diets. The combination of protein and fiber promotes secretion of the GLP-1 hormone, enhances insulin release, lowers glucose levels and increases satiety. The added protein comes from lactose-free milk protein concentrate, which has a high protein content and provide a clean, creamy and milky taste. Due to filtration and enzymatic hydrolysis, the milk protein is lactose-free and suitable for people who are lactose intolerant. The fiber used is a soluble fiber that is primarily fermented in the colon, providing prebiotic effects that support gut health and weight management.

The recipe combines optimum aeration with excellent melting resistance, enabling consistent and high-quality ice-cream. With its vibrant citrus notes from the lemon and the unique texture from the poppy seeds, each serving offers a delightful twist on traditional ice cream flavors.

Nutritious & Safe

The careful selection of ingredients ensures that every scoop is not only delicious but also contributes to a balanced diet, offering a guilt-free indulgence. Due to the addition of lactose-free milk protein and soluble fiber a high protein and high fiber claim can be made. The used ingredients give good stability during shelf life.

INGREDIENT OPPORTUNITIES

Lactose-free milk protein concentrate | Soluble fiber | Vegetable margarine | Glucose syrup powder | Sorbitol powder | Stabilizers | Lemon fruit powder | Natural coloring | Natural flavoring | Sweetener

HYDRATIONAL FIBER DRINK

Concept description

This refreshing beverage contains high levels of soluble fiber and a vitamin-electrolyte blend for optimal hydration. The drink is ideally for people who are looking for hydration during or after exercising or just during the day, to improve satiety and support gut health. The delightful lemon-lime flavor provides a refreshing taste experience. The soluble fiber is primarily fermented in the colon, offering prebiotic benefits that support gut health and weight management. Additionally, the electrolytes in the drink are easily absorbable minerals like calcium, chloride, magnesium, and potassium.

Nutritious & Safe

With over 6 grams of fiber per serving, a high fiber claim is optional. The electrolytes support energy levels, regulate muscle-function and promote rehydration. The inclusion of vitamins C, D, and B6 enhance immune function and support overall well-being. With its low sugar content 0.2g per drink, it’s a guilt-free choice for those who are conscious of their sugar intake. This hydrating fiber drink not only satisfies your thirst but also contributes to a balanced diet and gut health, and keeps you energized and refreshed throughout the day.

INGREDIENT OPPORTUNITIES

Soluble fiber | Vitamin & Electrolytes Premix | Natural flavorings | Sweetener

Other concepts in the High fiber & gut health trend
GLP 1 Savory Snack Bites 281X188
GLP-1 Savory Snack Bites
Lactose Free Healthy Ageing Treat 281X188
Lactose-free Healthy Ageing Treat
High Fiber Muffins 281X188
High Fiber Muffins
High Fiber Yoghurt 281X188
High Fiber Yoghurt
Ube Ice Cream 281X188
Ube Ice-Cream

Sensory & flavor experience

Food companies are focusing on texture, color, and multi sensory experiences.

This trend is especially strong with Gen Z consumers and social-media-driven foods (Tik-Tok, Instagram) where appearance and texture drive share ability.

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Sensory and flavor experience

Bold, social-media-driven flavours resonate with Gen Z and drive shareability.

Textures for impact

Popping, bursting, freeze-dried crunch and aerated foams create multi-sensory moments.

Elevated consumer delight

Vivid colour and indulgent, visually striking foods turn eating into an experience.

MULTISENSORY EXPERIENCE POPCORN

Concept description

This savoury popcorn brings the Sensory & Flavor Experience trend to life through a familiar snack format. Crunchy popcorn provides a versatile base for experimenting with flavour, seasoning, colour and texture, showing how different ingredient solutions can create a distinctive sensory experience.

The concept demonstrates how a simple snack can become a platform for sensory innovation. From bold spice blends and rich cheese notes to natural flavours, savoury boosters and reduced-sodium solutions, different ingredients can be combined to create distinctive taste experiences while maintaining the characteristic crunch consumers expect from popcorn.

Nutritious & Safe

Beyond sensory appeal, popcorn can also provide opportunities for nutritional enrichment. Depending on the desired formulation and positioning, ingredients such as proteins, collagen peptides, soluble fibres, vitamins and minerals can be explored.

This makes savoury popcorn an interesting example of how sensory appeal and nutritional formulation opportunities can come together in an everyday snack.

INGREDIENT OPPORTUNITIES

Spice blends | Cheese powders | Mustard powders | Natural colours | Natural flavours | Yeast extracts | Savoury taste boosters | Reduced-sodium salts | Malt extracts | Soluble fibres | Protein powders | Collagen peptides | Vitamins & mineral

SENSATION BURST BAR

Concept description

Barentz's Sensation Burst Bar is a high-protein raspberry-flavoured bar developed to bring the Sensory & Flavor Experience trend to life. The concept demonstrates how flavour, colour and contrasting textures can transform a familiar protein bar into a more engaging eating experience, combining creamy, fruity and crispy elements in every bite.

Sensory innovation offers a broad formulation toolbox. This allows formulators to explore different combinations of flavour, texture and visual appeal while maintaining the desired nutritional profile of the finished product.

Nutritious & Safe

The Sensation Burst Bar demonstrates how nutrition and sensory appeal can come together in a convenient snack format. With 15 g of protein per 50 g bar, the concept qualifies for a high-protein nutrition claim, while its raspberry flavour and contrasting creamy and crispy textures create a distinctive eating experience.

INGREDIENT OPPORTUNITIES

Natural colours & flavours | Taste boosters | Toppings & inclusions | Popping candy | Fruit powders | Vanillin & vanilla extracts | Hydrocolloids & emulsifiers | Caramel, syrups & sweeteners | Malt extracts

CAKE POPS

Concept description

Barentz’s Cake Pops are designed to deliver a multisensory experience through a combination of colour, flavour and contrasting textures. A soft and airy cake centre is combined with coatings, colourful toppings and different flavours, creating an indulgent bite with strong visual appeal. Vanilla extract provides a familiar flavour foundation that complements the different coatings, toppings and flavour combinations.

The concept is designed as a versatile base recipe that can be adapted to different customer needs. By varying colours, flavours, toppings and textures, manufacturers can create a range of sensory experiences from the same basic application.

Nutritious & Safe

The Cake Pops can also be adapted beyond their sensory characteristics. The concept can be developed in a vegan version and enriched with proteins, fibres or vitamin and mineral premixes. Barentz can also offer different shelf-life solutions where increased product stability is required.

This flexibility makes Cake Pops an interesting platform for combining indulgence and multisensory appeal with additional nutritional objectives.

INGREDIENT OPPORTUNITIES

Wheat gluten | Native wheat starch | Modified starch | Vanilla extract | Emulsifiers | Leavening agents | Toppings | Natural colours | Natural flavours

Other concepts in the Sesory & Flavour Experience trend
Keto Friendly Spread 281X188
Keto-friendly Hazelnut & Cocoa Spread
Vegan Rendang 281X188
Vegan Rendang Taste Experience
Orange And Sea Salt Cookies 281X188
Orange & Sea Salt Gluten-free Cookie
Egless Fudgy Brookie 281X188
Eggless Fudgy Brookie
Savoury Tartellettes 281X188 (1)
Savoury Tartelettes

Functional Health

Consumers increasingly want foods that provide specific health benefits, not just nutrition.

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Health benefits beyond nutrition

Shoppers seek targeted outcomes: gut, brain, joint and cellular health, plus anti-ageing support.

Immunity-boosting blends

Functional blends reinforce immunity and everyday resilience across food and beverage.

Stress-reducing formulations

Mood and stress support answer rising demand for calm and wellbeing.

MENTAL FOCUS ICE COFFEE

Concept description

Barentz's Mental Focus Ice Coffee is a functional beverage developed to bring the Functional Health trend to life through an enjoyable everyday format. The concept combines milk protein, soluble fibre, DHA and selected functional ingredients with coffee and a creamy caramel flavour, creating a refreshing drink designed around energy and cognitive nutrition.

The formulation also includes ginseng, taurine, caffeine and selected B vitamins, demonstrating how different nutritional and functional ingredients can be brought together in a convenient beverage format.

Functional health offers a broad formulation toolbox. Depending on the desired nutritional positioning, a solid nutritional foundation can be created with macronutrients such as complete proteins, fibres and low-glycaemic carbohydrates. On top of this, ingredients such as omega-3s, vitamins, minerals, botanical extracts and bioactive compounds such as polyphenols can be considered to develop concepts around specific nutritional or functional objectives.

This allows formulators to develop targeted functional beverages while balancing nutrition, taste, texture and convenience.

Nutritious & Safe

The Mental Focus Ice-Coffee provides 6.6 g of protein and 5.7 g of fibre per serving and contains vitamins B3, B5, B6 and B12. Different ingredients can also be offered to achieve the desired shelf life without impacting the effectiveness of the functional ingredients.

INGREDIENT OPPORTUNITIES

Milk proteins | Soluble fibres | DHA | Vitamins & minerals | Caffeine | Botanical extracts | Taurine | Functional premixes | Natural flavours | Stabilizing solutions | Sweeteners

HEALTHY AGEING DESSERT

Concept description

Barentz's Healthy Ageing Dessert is a creamy, high-protein concept developed to bring the Functional Health trend to life through a familiar and enjoyable dessert format. As it is packed with nutrients essential for healthy ageing, the concept could be especially beneficial for older adults. The concept combines milk protein and hydrolyzed collagen with selected vitamins and minerals, creating a nutrient-rich formulation designed around healthy ageing. An adequate protein and energy intake throughout the day helps prevent malnutrition and improve overall quality of life.

As nutritional needs evolve throughout life, healthy ageing concepts can bring together different nutritional building blocks. A solid foundation can be created with high-quality proteins, complemented by ingredients such as collagen, omega-3s, vitamins and minerals depending on the desired nutritional positioning. This allows formulators to explore different areas of healthy ageing, including muscle and mobility, cognitive health and everyday vitality, while maintaining an enjoyable taste and texture.

Nutritious & Safe

The Healthy Ageing Dessert provides 17.1 g of protein per 125 g serving and qualifies for a high-protein nutrition claim. One serving also provides 15% of the reference intake for vitamins B3, B5, B6, B9 and B12, biotin, iodine and magnesium, allowing corresponding source claims to be considered. Different vitamin and mineral premixes and other functional ingredients can be explored depending on the intended nutritional positioning and applicable nutrition and health claims.

INGREDIENT OPPORTUNITIES

Dairy proteins | Plant proteins | Collagen peptides | Omega-3s | Vitamins & minerals | Soluble fibres | Functional premixes | Natural colours & flavours | Texture solutions

POST-WORKOUT CHOCOLATE SHAKE

Concept description

Barentz's Post-Workout Chocolate Shake is a high-protein functional beverage developed for post-exercise nutrition. The concept combines milk protein and soluble fibre with selected vitamins and minerals in a rich and creamy chocolate shake.

The formulation also demonstrates how ingredient functionality can support the overall sensory experience. Malt extract partially replaces cocoa, while a combination of cocoa, malt extract and cheese powder contributes to a robust chocolate flavour and rich, creamy profile. Soluble fibre provides additional nutritional value without altering the viscosity of the shake.

Post-workout nutrition offers a broad formulation toolbox. Depending on the desired positioning, complete protein sources can be combined with fibres, vitamins, minerals and other functional nutrition ingredients.

Nutritious & Safe

The Post-Workout Chocolate Shake provides 30.6 g of protein and 5.3 g of fibre per serving and qualifies for high-protein and source of fibre nutrition claims. It also provides significant levels of vitamins B2, B6, C and E, copper, magnesium, potassium and zinc.

INGREDIENT OPPORTUNITIES

Dairy proteins | Plant proteins | Soluble fibres | Vitamins & minerals | Functional premixes | Cocoa powders | Malt extracts | Natural flavours | Texture & stabilizing solutions

Other concepts in the Functional Health trend
High Protein Waffles (Placeholder) 281X188
High-Protein Savoury Pumpkin Waffle
Spoonable Sugar Free Dessert 281X188
Spoonable Sugar-free Dessert
Lactose Free Healthy Ageing Treat 281X188
Lactose-free Healthy Ageing Boosting Snack
High Protein Fiber Bread 281X188
High Protein & Fiber Bread
Granola Bite Bar 281X188
Low Sugar Granola-bite Bar (Gluten-free)

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To find out more about our Human Nutrition ingredients offer in your region please find your local expert through the Barentz finder or contact us at HN@barentz.com.

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Christian Barker Christian Barker Global Head Human Nutrition
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