Explore the key Human Nutrition trends for 2026 and discover inspiring concepts and ingredient opportunities. Barentz brings market insights, application expertise and ingredient solutions together to help turn these opportunities into your next product opportunity.
Demand for protein continues to grow across animal, plant-based, hybrid and emerging protein sources, with increasing focus on quality, functionality and nutrition.
Market focus on texture, looks and multisensory experience. Popping and bursting textures, freeze-dried crunch and bold colors drive shareability.
Fiber is the "next protein" as focus turns to digestion and metabolic health. Think high-fiber snacks, pre-, pro- and postbiotic drinks and fermented gut-health foods.
People are looking for specific benefits beyond nutrition: gut, brain and immune health, plus mood and stress support, joint health, anti-ageing and cellular health. More segmentation and personalized nutrition than ever.
Protein Everywhere.
Protein fortification spans animal, plant-based, hybrid and emerging sources, with a focus on complete, high-quality proteins. Protein quality and nutritional value guide ingredient choices alongside taste and functionality.
Different protein sources have a role to play. The choice depends on the nutritional goals and application, while balancing sustainability, affordability and product performance.
According Innova Market Insights, 80% of the consumers are paying attention to protein in their diet. Read here more in-depth information about the largest global Human Nutrition trend.
Complete proteins
The market shows more demand for complete protein solutions with technological benefits like clear solubility or taste without off-notes. This can be animal-based, hybrid or a combination of plant proteins.
Nutrient-dense ancient grains
Ancient grains pair protein with fibre and micronutrients for wholesome, functional formulations.
Daily nutrition boost
High-protein snacks, beverages and meal replacements, plus GLP-1 and senior nutrition, make protein an everyday habit.
PROTEIN EVOLUTION BAR
Concept description
Barentz's Protein Evolution Bar is a pistachio-flavored high-protein bar developed to bring the Protein Fortification trend to life. Combining milk protein and hydrolyzed collagen peptides with crunchy soy crisps and pistachios, the bar demonstrates how different protein ingredients can come together in an indulgent and convenient snack format.
Protein fortification offers a much broader formulation toolbox. Depending on the desired nutritional profile, application and positioning, solutions can include collagen peptides, dairy proteins, milk powders, complete and hydrolyzed plant proteins, protein crisps, yeast proteins, vitamins and minerals, and other functional nutrition ingredients.
With its nutty pistachio flavor, crispy texture and high protein content, the Protein Evolution Bar shows how everyday snacking can provide an accessible format for protein-focused nutrition. The concept illustrates how protein fortification can go beyond traditional sports nutrition and become part of convenient everyday eating occasions.
Nutritious & Safe
The Protein Evolution Bar provides 16.7 g of protein per 50 g bar and qualifies for a high protein nutrition claim. Its combination of milk protein, hydrolyzed collagen peptides and soy crisps demonstrates different ways protein can be incorporated into a convenient snack format.
INGREDIENT OPPORTUNITIES
Collagen peptides | Dairy proteins | Milk powders | Complete plant proteins | Hydrolyzed plant proteins | Creatine | Vitamins & minerals | Protein crisps | Yeast proteins
HYBRID HIGH PROTEIN SHAKE
Concept description
Barentz's hybrid high protein shake is specifically designed for individuals looking to support their protein intake. It contains a carefully selected blend of milk and pea proteins, providing nutritional benefits and a smooth mouthfeel. Notably, 50% of the milk protein is substituted with pea protein to enhance sustainability, reduce costs, and to lower pressure on resource availability. Additionally, it is fortified with essential vitamins and minerals, promoting efficient protein absorption. The combination of cocoa powder and cheese powder offers a robust chocolate flavor with a rich, creamy texture.
Furthermore, the soluble fiber present does not alter viscosity. The high fiber content promotes a prebiotic effect, extends feelings of fullness, and supports digestive health.
Nutritious & Safe
With over 20% protein of the energy intake per serving, a high protein claim is optional. This shake is enriched with 5.6g of fiber per serving which makes a fiber claim optional as well. Each serving delivers 15% of the recommended daily intake for vitamin B2, B6, C, E, copper, magnesium and potassium. Local support can be provided with the usage of nutritional and health claims.
INGREDIENT OPPORTUNITIES
Milk protein | Pea protein | Soluble fiber | Cheese powder | Sunflower lecithin | Stabilizers | Vitamin & Mineral premix Workout Plus | Natural flavoring | Sucralose
HIGH PROTEIN MEAT & PLANT DUMPLINGS
Concept description
Barentz's High Protein Meat & Plant Dumplings demonstrate how protein fortification can be applied beyond traditional nutrition and snack formats. The savory meat concept combines pork with pea protein, providing 15 g of protein per serving of five dumplings, of which 5 g comes from pea protein. The combination of animal and plant protein creates a protein-rich filling while maintaining a tender, meaty bite and a clean, savory taste. Combining animal and plant proteins also supports the transition towards more plant-based protein and helps reduce the product's CO₂ impact.
Pea protein supports protein enrichment, while potato starch and potato fibre help manage water and oil within the formulation to support product texture and quality.
This concept illustrates how protein fortification can move into familiar savory meal formats, creating opportunities to increase protein content while maintaining an enjoyable eating experience.
Nutritious & Safe
Each serving of five dumplings provides 15 g of protein, including 5 g from pea protein. The formulation also uses a reduced-sodium salt solution designed to support the savory profile with a lower sodium contribution than conventional salt.
INGREDIENT OPPORTUNITIES
Pea protein | Potato starch | Potato fiber | Low-sodium sea salt | Natural flavorings | Rice vinegar powder
Other concepts in the Protein Fortification trend
High fiber & gut health
Fiber is becoming the “next protein” trend as consumers focus on digestion and metabolic health.
Fiber-Maxxing: Fibre must come alongside other benefits.
Soluble & insoluble fibre
Fibre is the new protein: high-fibre pasta, snacks and breakfasts lead innovation.
Microbiome balance
Fermented gut-health foods and dairy alternatives support digestion and metabolic health.
Prebiotics & probiotics
Pre, pro and postbiotic beverages deliver fibre alongside broader wellness benefits.
INNER BALANCE BAR
Concept description
Barentz's Inner Balance Bar is a high-fiber bar developed to bring the High Fiber & Gut Health trend to life. The concept demonstrates how fiber can be incorporated into an enjoyable and convenient snack format, combining nutritional benefits with an appealing taste and texture.
Fiber enrichment offers a broad formulation toolbox. Depending on the desired nutritional profile, application and positioning, solutions can include soluble and insoluble fibers, prebiotic fibers such as FOS and GOS, resistant starches, cereal and fruit fibers, and other functional nutrition ingredients. This allows formulators to explore different approaches to increasing fiber content while considering taste, texture and the overall eating experience.
Nutritious & Safe
The Inner Balance Bar demonstrates how fiber and other gut health promoting ingredients can be incorporated into a convenient snack format while maintaining an enjoyable taste and texture. With 1.6g of fiber per 50 g bar the concept can be qualified for a nutrition claim regarding dietary fiber.
INGREDIENT OPPORTUNITIES
Soluble & insoluble fibers | Prebiotics | Postbiotics | Polyphenols | Vitamins & minerals | Botanical extracts | Choline | Omega-3 (DHA) | MCT fats
GLP-1 LEMON & POPPY SEED ICE-CREAM
Concept description
Barentz's lemon & poppy seed ice-cream is a creamy, indulgent treat that is suitable for GLP-1 and lactose-free diets. The combination of protein and fiber promotes secretion of the GLP-1 hormone, enhances insulin release, lowers glucose levels and increases satiety. The added protein comes from lactose-free milk protein concentrate, which has a high protein content and provide a clean, creamy and milky taste. Due to filtration and enzymatic hydrolysis, the milk protein is lactose-free and suitable for people who are lactose intolerant. The fiber used is a soluble fiber that is primarily fermented in the colon, providing prebiotic effects that support gut health and weight management.
The recipe combines optimum aeration with excellent melting resistance, enabling consistent and high-quality ice-cream. With its vibrant citrus notes from the lemon and the unique texture from the poppy seeds, each serving offers a delightful twist on traditional ice cream flavors.
Nutritious & Safe
The careful selection of ingredients ensures that every scoop is not only delicious but also contributes to a balanced diet, offering a guilt-free indulgence. Due to the addition of lactose-free milk protein and soluble fiber a high protein and high fiber claim can be made. The used ingredients give good stability during shelf life.
INGREDIENT OPPORTUNITIES
Lactose-free milk protein concentrate | Soluble fiber | Vegetable margarine | Glucose syrup powder | Sorbitol powder | Stabilizers | Lemon fruit powder | Natural coloring | Natural flavoring | Sweetener
HYDRATIONAL FIBER DRINK
Concept description
This refreshing beverage contains high levels of soluble fiber and a vitamin-electrolyte blend for optimal hydration. The drink is ideally for people who are looking for hydration during or after exercising or just during the day, to improve satiety and support gut health. The delightful lemon-lime flavor provides a refreshing taste experience. The soluble fiber is primarily fermented in the colon, offering prebiotic benefits that support gut health and weight management. Additionally, the electrolytes in the drink are easily absorbable minerals like calcium, chloride, magnesium, and potassium.
Nutritious & Safe
With over 6 grams of fiber per serving, a high fiber claim is optional. The electrolytes support energy levels, regulate muscle-function and promote rehydration. The inclusion of vitamins C, D, and B6 enhance immune function and support overall well-being. With its low sugar content 0.2g per drink, it’s a guilt-free choice for those who are conscious of their sugar intake. This hydrating fiber drink not only satisfies your thirst but also contributes to a balanced diet and gut health, and keeps you energized and refreshed throughout the day.
INGREDIENT OPPORTUNITIES
Soluble fiber | Vitamin & Electrolytes Premix | Natural flavorings | Sweetener
Other concepts in the High fiber & gut health trend
Sensory & flavor experience
Food companies are focusing on texture, color, and multi sensory experiences.
This trend is especially strong with Gen Z consumers and social-media-driven foods (Tik-Tok, Instagram) where appearance and texture drive share ability.
Sensory and flavor experience
Bold, social-media-driven flavours resonate with Gen Z and drive shareability.
Textures for impact
Popping, bursting, freeze-dried crunch and aerated foams create multi-sensory moments.
Elevated consumer delight
Vivid colour and indulgent, visually striking foods turn eating into an experience.
MULTISENSORY EXPERIENCE POPCORN
Concept description
This savoury popcorn brings the Sensory & Flavor Experience trend to life through a familiar snack format. Crunchy popcorn provides a versatile base for experimenting with flavour, seasoning, colour and texture, showing how different ingredient solutions can create a distinctive sensory experience.
The concept demonstrates how a simple snack can become a platform for sensory innovation. From bold spice blends and rich cheese notes to natural flavours, savoury boosters and reduced-sodium solutions, different ingredients can be combined to create distinctive taste experiences while maintaining the characteristic crunch consumers expect from popcorn.
Nutritious & Safe
Beyond sensory appeal, popcorn can also provide opportunities for nutritional enrichment. Depending on the desired formulation and positioning, ingredients such as proteins, collagen peptides, soluble fibres, vitamins and minerals can be explored.
This makes savoury popcorn an interesting example of how sensory appeal and nutritional formulation opportunities can come together in an everyday snack.
INGREDIENT OPPORTUNITIES
Spice blends | Cheese powders | Mustard powders | Natural colours | Natural flavours | Yeast extracts | Savoury taste boosters | Reduced-sodium salts | Malt extracts | Soluble fibres | Protein powders | Collagen peptides | Vitamins & mineral
SENSATION BURST BAR
Concept description
Barentz's Sensation Burst Bar is a high-protein raspberry-flavoured bar developed to bring the Sensory & Flavor Experience trend to life. The concept demonstrates how flavour, colour and contrasting textures can transform a familiar protein bar into a more engaging eating experience, combining creamy, fruity and crispy elements in every bite.
Sensory innovation offers a broad formulation toolbox. This allows formulators to explore different combinations of flavour, texture and visual appeal while maintaining the desired nutritional profile of the finished product.
Nutritious & Safe
The Sensation Burst Bar demonstrates how nutrition and sensory appeal can come together in a convenient snack format. With 15 g of protein per 50 g bar, the concept qualifies for a high-protein nutrition claim, while its raspberry flavour and contrasting creamy and crispy textures create a distinctive eating experience.
INGREDIENT OPPORTUNITIES
Natural colours & flavours | Taste boosters | Toppings & inclusions | Popping candy | Fruit powders | Vanillin & vanilla extracts | Hydrocolloids & emulsifiers | Caramel, syrups & sweeteners | Malt extracts
CAKE POPS
Concept description
Barentz’s Cake Pops are designed to deliver a multisensory experience through a combination of colour, flavour and contrasting textures. A soft and airy cake centre is combined with coatings, colourful toppings and different flavours, creating an indulgent bite with strong visual appeal. Vanilla extract provides a familiar flavour foundation that complements the different coatings, toppings and flavour combinations.
The concept is designed as a versatile base recipe that can be adapted to different customer needs. By varying colours, flavours, toppings and textures, manufacturers can create a range of sensory experiences from the same basic application.
Nutritious & Safe
The Cake Pops can also be adapted beyond their sensory characteristics. The concept can be developed in a vegan version and enriched with proteins, fibres or vitamin and mineral premixes. Barentz can also offer different shelf-life solutions where increased product stability is required.
This flexibility makes Cake Pops an interesting platform for combining indulgence and multisensory appeal with additional nutritional objectives.
INGREDIENT OPPORTUNITIES
Wheat gluten | Native wheat starch | Modified starch | Vanilla extract | Emulsifiers | Leavening agents | Toppings | Natural colours | Natural flavours
Other concepts in the Sesory & Flavour Experience trend
Functional Health
Consumers increasingly want foods that provide specific health benefits, not just nutrition.
Health benefits beyond nutrition
Shoppers seek targeted outcomes: gut, brain, joint and cellular health, plus anti-ageing support.
Immunity-boosting blends
Functional blends reinforce immunity and everyday resilience across food and beverage.
Stress-reducing formulations
Mood and stress support answer rising demand for calm and wellbeing.
MENTAL FOCUS ICE COFFEE
Concept description
Barentz's Mental Focus Ice Coffee is a functional beverage developed to bring the Functional Health trend to life through an enjoyable everyday format. The concept combines milk protein, soluble fibre, DHA and selected functional ingredients with coffee and a creamy caramel flavour, creating a refreshing drink designed around energy and cognitive nutrition.
The formulation also includes ginseng, taurine, caffeine and selected B vitamins, demonstrating how different nutritional and functional ingredients can be brought together in a convenient beverage format.
Functional health offers a broad formulation toolbox. Depending on the desired nutritional positioning, a solid nutritional foundation can be created with macronutrients such as complete proteins, fibres and low-glycaemic carbohydrates. On top of this, ingredients such as omega-3s, vitamins, minerals, botanical extracts and bioactive compounds such as polyphenols can be considered to develop concepts around specific nutritional or functional objectives.
This allows formulators to develop targeted functional beverages while balancing nutrition, taste, texture and convenience.
Nutritious & Safe
The Mental Focus Ice-Coffee provides 6.6 g of protein and 5.7 g of fibre per serving and contains vitamins B3, B5, B6 and B12. Different ingredients can also be offered to achieve the desired shelf life without impacting the effectiveness of the functional ingredients.
INGREDIENT OPPORTUNITIES
Milk proteins | Soluble fibres | DHA | Vitamins & minerals | Caffeine | Botanical extracts | Taurine | Functional premixes | Natural flavours | Stabilizing solutions | Sweeteners
HEALTHY AGEING DESSERT
Concept description
Barentz's Healthy Ageing Dessert is a creamy, high-protein concept developed to bring the Functional Health trend to life through a familiar and enjoyable dessert format. As it is packed with nutrients essential for healthy ageing, the concept could be especially beneficial for older adults. The concept combines milk protein and hydrolyzed collagen with selected vitamins and minerals, creating a nutrient-rich formulation designed around healthy ageing. An adequate protein and energy intake throughout the day helps prevent malnutrition and improve overall quality of life.
As nutritional needs evolve throughout life, healthy ageing concepts can bring together different nutritional building blocks. A solid foundation can be created with high-quality proteins, complemented by ingredients such as collagen, omega-3s, vitamins and minerals depending on the desired nutritional positioning. This allows formulators to explore different areas of healthy ageing, including muscle and mobility, cognitive health and everyday vitality, while maintaining an enjoyable taste and texture.
Nutritious & Safe
The Healthy Ageing Dessert provides 17.1 g of protein per 125 g serving and qualifies for a high-protein nutrition claim. One serving also provides 15% of the reference intake for vitamins B3, B5, B6, B9 and B12, biotin, iodine and magnesium, allowing corresponding source claims to be considered. Different vitamin and mineral premixes and other functional ingredients can be explored depending on the intended nutritional positioning and applicable nutrition and health claims.
INGREDIENT OPPORTUNITIES
Dairy proteins | Plant proteins | Collagen peptides | Omega-3s | Vitamins & minerals | Soluble fibres | Functional premixes | Natural colours & flavours | Texture solutions
POST-WORKOUT CHOCOLATE SHAKE
Concept description
Barentz's Post-Workout Chocolate Shake is a high-protein functional beverage developed for post-exercise nutrition. The concept combines milk protein and soluble fibre with selected vitamins and minerals in a rich and creamy chocolate shake.
The formulation also demonstrates how ingredient functionality can support the overall sensory experience. Malt extract partially replaces cocoa, while a combination of cocoa, malt extract and cheese powder contributes to a robust chocolate flavour and rich, creamy profile. Soluble fibre provides additional nutritional value without altering the viscosity of the shake.
Post-workout nutrition offers a broad formulation toolbox. Depending on the desired positioning, complete protein sources can be combined with fibres, vitamins, minerals and other functional nutrition ingredients.
Nutritious & Safe
The Post-Workout Chocolate Shake provides 30.6 g of protein and 5.3 g of fibre per serving and qualifies for high-protein and source of fibre nutrition claims. It also provides significant levels of vitamins B2, B6, C and E, copper, magnesium, potassium and zinc.
INGREDIENT OPPORTUNITIES
Dairy proteins | Plant proteins | Soluble fibres | Vitamins & minerals | Functional premixes | Cocoa powders | Malt extracts | Natural flavours | Texture & stabilizing solutions
Other concepts in the Functional Health trend
Get in touch
To find out more about our Human Nutrition ingredients offer in your region please find your local expert through the Barentz finder or contact us at HN@barentz.com.
Find your local expert
Contact our Human Nutrition team
Christian Barker