Fragrances are used as an ingredient in many personal care products, such as soap, shampoo, lotion, creams and body wash, to give them a scent. Scent is typically ranked by consumers as one of the three most important purchase drivers in personal care products, so it is vital to consider when developing a product range and differentiating one brand from another. Fragrances are also used in fine fragrances, such as perfumery, or in room scents and home care. The applications are endless. Another important factor is to consider how to incorporate fragrances into formulations with solubilizers without compromising on product stability.