Oterra, the world leader of natural food colors with the widest portfolio in the industry has appointed Barentz as its strategic partner for the distribution of its natural color portfolio in Malaysia, starting 01st September 2021.
The appointment is an extension of an exciting partnership between the two companies, and gives Barentz’ customers in Malaysia access to the largest and most vibrant color portfolio. Covering natural colors and fruit and vegetable concentrates, Oterra has a unique portfolio of more than 600 products, including product ranges as FruitMax®, CapColors® and iColors®.
Mr. Adam Dundas, Global Head of Customer, Sales & Distributor Excellence at Oterra said: ‘Partnering with Barentz in Malaysia is a great outcome. Their regional market knowledge, coupled with a team technically trained on value added ingredients will perfectly complement our natural color portfolio.’
Mr. Gökhan Oran, Global Vice President Human Nutrition at Barentz added: ‘We are excited with this new opportunity to give our growing customer base in Malaysia access to the market’s leading and innovative product portfolio. Together with our technical experts and application specialists we will not only deliver the full palette of Oterra natural colors but also support our customers with application & full-recipe know-how and tailormade solutions.’
Oterra is the largest provider of naturally sourced colors worldwide. Since our first color launch in 1876, we’ve utilized the power of nature’s true colors and championed that natural is best. We continue to share our unrivaled expertise in colors for food, beverage, dietary supplements and pet food to help manufacturers bring appealing products to consumers around the world. And we continue to empower our partners to meet demand for safe, sustainable and natural food on our journey together towards natural. For more information visit www.oterra.com
Barentz is a leading global life science ingredients distributor. The company sources branded specialty ingredients from leading manufacturers worldwide and its ingredient experts provide value-added technical support which includes pre-mixing, blending, ingredient formulation and ingredient testing from its state-of-the-art, customized formulation centers and application laboratories in EMEA, Americas and Asia-Pacific.
Established in 1953, Barentz has operations in more than 60 countries with a strong presence in Europe and North America, and a rapidly growing network in Latin America and Asia-Pacific. With a turnover of €1.85 billion, the company employs around 1,750 people worldwide and serves over 21,000 customers. For more information, visit: www.barentz.com
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