Barentz to unveil “Ageless Vitality, Timeless Glow” innovations at in-cosmetics Asia 2025

Hoofddorp, November, 3rd 2025 - Barentz International, a leading global distributor of life science and specialty performance ingredients, is pleased to announce its participation in in-cosmetics Asia 2025, the premier B2B beauty and personal care event in the Asia-Pacific region.

Over the past few years, Barentz has significantly strengthened its presence in the personal care market across Asia-Pacific. This expansion has been driven by strategic investments and partnerships that reflect the company’s ongoing commitment to delivering pioneering, science-based solutions to the personal care industry. Since 2020, Barentz has completed six acquisitions in the region, further reinforcing its local expertise and customer proximity.

This year’s participation in in-cosmetics Asia provides Barentz with the ideal platform to showcase its technical capabilities and dedication to sustainable innovation. A collaboration between six personal care-focused application laboratories across India, Indonesia, Malaysia, Thailand, and Singapore, together with the regional marketing and business development teams, has led to a dynamic collection of formulations inspired by the theme “Ageless Vitality, Timeless Glow.” The collection embodies the fusion of performance, science, and sensoriality.

Building on its commitment to sustainability, Barentz has developed 28 unique formulations reflecting the latest hybrid beauty trends. Scientifically proven and environmentally conscious, these prototypes span applications from body care to sun care and beyond, celebrating skin longevity, radiance, and protection while offering multifunctional benefits aligned with modern lifestyle needs.

Among the highlights is the Invisible UV Shield Stick, a convenient, non-greasy transparent SPF solution that provides on-the-go protection against UV rays and environmental stressors. The Mineral Sunscreen Brush-On Defense prototype is another standout—an ultra-lightweight sunscreen powder that cuts shine, blurs pores, sets makeup, and blends seamlessly while delivering powerful UV protection.

Barentz has also developed the Red Earth Exfoliating Cleansing Balm, offering a sensorial cleansing experience inspired by nature’s red clay. It gently exfoliates and purifies pores without drying the skin. Another highlight, the Vital Skin Sleeping Mask, is a smooth gel-cream overnight treatment that nourishes the skin barrier for a refreshed, luminous glow.

These innovative prototypes are complemented by an expanded range of suncare, haircare, and makeup formulations such as the Photochromic Matte Skin Primer, Fluffy Lip & Cheek Mousse, Illuminating Setting Powder, and Hydra Pure Daily Shampoo, designed to meet growing consumer demand for gentle, effective, and naturally inspired beauty solutions.

Join Barentz at in-cosmetics Asia 2025, Booth Q10, at the Bangkok International Trade & Exhibition Centre from 4–6 November, where Barentz’s expert Personal Care team will demonstrate how they consistently deliver better solutions through strong partnerships, exceptional ingredients, and innovative formulations for a more sustainable future.