Hoofddorp, Netherlands, 21 September, 2026 – Barentz, a leading global specialty ingredients solutions provider, announces an update to its Personal & Home Care leadership structure in Asia-Pacific
(APAC), strengthening regional capabilities and bringing leadership, market insight and principal support closer to local teams, customers and partners.
As part of this development, Phia Shuan Heng will join Barentz on September 21 as the Head of Personal & Home Care for South East Asia. Based in Singapore, Phia brings strong regional market knowledge and will help connect Barentz’s local teams more closely across Asia-Pacific.
Rushina Dudhwala will expand her responsibilities alongside her leadership of Personal & Home Care in India. In addition to her current remit, she will take on broader principal management responsibilities, supporting stronger and more coordinated relationships with key principals across the region.
Together, these appointments support Barentz’s continued focus on local empowerment, regional coordination and customer intimacy in APAC. By combining close market proximity with stronger alignment across the region, Barentz aims to respond faster to local opportunities, share expertise more effectively and provide more consistent support to customers and principals.
Marc Duchene, CEO APAC at Barentz, said: “APAC is a diverse and fast-moving region, and our ability to stay close to local markets is essential to how we create value for our customers and principals. With Phia joining Barentz and Rushina taking on broader responsibilities, we are strengthening the way our Personal & Home Care teams connect, collaborate and serve the market across the region.”
Valerie Lepoultel, Global VP Personal & Home Care at Barentz, added: “These changes reflect our ambition to build a more connected and agile Personal & Home Care organization in APAC. By combining regional expertise with strong local leadership, we can better support our teams, deepen principal relationships and continue developing solutions that respond to evolving customer needs.”
Barentz also extends its sincere thanks to Jacqueline Hoe, outgoing VP Personal & Home Care APAC, for her leadership and contribution to the business across the region.
These leadership updates are part of Barentz’s broader commitment to combining global scale with local expertise, enabling the company to strengthen partnerships and deliver tailored specialty ingredient solutions across the Personal & Home Care market in APAC.
Phia Shuan Heng, Head of Personal & Home Care for Southeast Asia
Rushina Dudhwala, Head of Personal & Home Care in India
ABOUT BARENTZ
Barentz is a global provider of specialty ingredient solutions for the life sciences and performance materials sectors. We form strong partnerships with customers and principals to deliver high-quality ingredients, technical expertise in ingredient selection and application, and tailored services. Established in 1953, Barentz operates in over 70 countries, through our network of laboratories, sourcing, and formulation centres across EMEA, the Americas, and Asia-Pacific. This enables us to serve more than 34,000 customers worldwide, with approximately 2,900 employees and a turnover of approximately €2.38 billion.
Our commitment to responsible business practices has been recognised with a gold rating from EcoVadis®, placing us among the top 5% of companies assessed globally. Guided by our technical expertise, global reach, and commitment to partnership, we remain focused on what matters most: always a better solution. For more information, visit: www.barentz.com.
For further enquiries, please contact: pressoffice@barentz.com