Barentz brings its theme “Innovation is our DNA. Formulating is our art.” to in-cosmetics Latin America 2025

São Paulo, September 2025 - Barentz, a global provider of specialty ingredient solutions for the life sciences and performance materials sectors, announces its participation in In-Cosmetics Latin America 2025, the leading event in Latin America for raw materials for the beauty and personal care industry. The fair will take place Sept. 23-24, 2025, at Expo Center Norte in São Paulo, where Barentz will exhibit at booth T20.

This year, Barentz presents its theme “Innovation is our DNA. Formulating is our art.”, highlighting its role as a partner that delivers better solutions at every stage of formulation. From texture and emollience to preservatives and actives, Barentz combines science, sensoriality and innovation to inspire the future of beauty.

To translate this theme into a unique experience, Barentz invites visitors to explore the Sensory Vernissage – From inspiration to formulation, an immersive booth experience designed as an art gallery. Visitors will be guided through stations inspired by masterpieces of world art, each reinterpreted as sensorial experiences that showcase the power of science in personal care:

Transforming Texture – The Persistence of Memory (Salvador Dalí): Polymers, chassis and rheology modifiers showing the fluidity of time and the metamorphosis of textures.

Shining Emollience – Girl with a Pearl Earring (Johannes Vermeer): Plant-based emollients and sophisticated sensorials evoking luxury, femininity and the discreet glow of a jewel on the skin.

Protection with Purpose – The Creation of Adam (Michelangelo): Modern preservatives and boosters symbolizing the touch of life, delivering safety, efficacy and preservation.

Actives of Rebirth – The Birth of Venus (Sandro Botticelli): Anti-aging, microbiome, glow and lifting actives representing beauty emerging through science.

Timeless Coloration – Mona Lisa (Leonardo da Vinci): Pigments and color solutions that combine naturality, expression and artistic appeal.

More than an exhibition, the Sensory Vernissage is a gallery of possibilities, created to spark creativity and demonstrate how Barentz connects innovation, functionality and sensoriality into complete solutions.

“Our role goes beyond supplying raw materials. We aim to inspire, provoke sensations and show how science and art unite to create formulations that deliver real value to the market and memorable experiences to the final consumer,” said Vera Tonon, head of Home & Personal Care at Barentz South America.