Barentz appoints David Lupp as Vice President EMEA Personal and Home Care

Hoofddorp, The Netherlands – April 1, 2026 – Barentz, a leading global distributor of life science ingredients, is pleased to announce the appointment of David Lupp as Vice President, EMEA Personal and Home Care, effective April 1, 2026. 

David brings nearly two decades of experience in the specialty chemicals and ingredients sector, having held senior leadership roles at renowned global distribution organisations. He has successfully managed large-scale businesses, driving strategic growth and operational excellence across multiple regions and market segments, including personal care, home care, institutional & industrial cleaning, and related specialty applications. 

In his most recent role, David oversaw a major global business, leading a team of over 130 professionals and driving strategy for key specialty segments. In his previous leadership roles, David successfully delivered global performance while shaping long-term strategy, held full accountability for business profitability, and spearheaded initiatives to expand portfolios and strengthen market presence. He played a key role in transforming businesses from commodity-driven to specialty-focused, deepening partnerships with leading principals, and driving diversification to unlock new growth opportunities across EMEA and beyond. 

David commented on his appointment: "I am excited to join Barentz and contribute to the continued growth of our Personal and Home Care business in EMEA. Barentz has a strong reputation for delivering value through innovation and partnerships, and I look forward to working with the team to further strengthen our position in this dynamic market." 

Valérie Lepoultel, Vice President of Personal and Home Care for Barentz, added: "David’s extensive experience and strategic vision make him an excellent addition to our leadership team. His appointment reinforces our commitment to delivering best-in-class solutions to our customers and principals in the Personal and Home Care segment." 

Barentz has established itself as a trusted partner in the personal care industry, offering an extensive portfolio of innovative ingredients and solutions tailored across skin care, colour cosmetics, hair care, and bath & shower products. Supported by technical teams and application labs, Barentz collaborates closely with customers to develop customised, formulation-driven prototypes, from concept through to market launch. With expertise in advanced raw materials, regulatory compliance, and sustainable sourcing, Barentz delivers high-quality, innovative solutions that help brands stay ahead of evolving consumer trends.