News & Events

Jan 17, 2019

Ashland appoints Barentz as distributor for Personal Care ingredients in Germany and Austria

Ashland has appointed Barentz as distributor for Personal Care ingredients in Germany and Austria. Barentz and Ashland have been working together for many years in the Netherlands, Russia, Poland, the Balkans and the Baltics, and the addition of Germany and Austria is a natural step to expand the successful cooperation.

Esteban von Ehrenstein, Director Personal Care EMEA, Ashland, said: “Germany and Austria are important markets for Ashland, and we are aiming for considerable growth the coming years. Barentz is doing an excellent job for Ashland in other countries, and we have high expectations that they are able to replicate the level of service we’ve seen before. Barentz offers our customers outstanding support and their team of technical specialists is a valuable resource in creating innovative product solutions.”

Ashland and Barentz started working together in the Netherlands and Russia in 1996 and since then the distribution rights have expanded year by year to include Poland, Bulgaria, Hungary, Serbia, Slovakia, Croatia, Lithuania, Latvia and Estonia. The addition of Germany and Austria is a notable expansion of the market where the two companies cooperate.

“We are very proud of now adding Germany and Austria to the group of countries where we distribute ingredients for Ashland”, says Chris Ott, Director at Barentz Personal Care. “We know Ashland’s excellent products range very well, and it strengthens and completes Barentz’ Personal Care portfolio in these new countries.”


For more information please contact:
Marcel Hölscher, Global Head of Marketing & Communication
marcel.holscher@barentz.com +31 (0)23 567 34 56
Saturnusstraat 15, 2132 HB Hoofddorp, The Netherlands

About Ashland: “Always Solving”
Ashland Global Holdings Inc. (NYSE: ASH) is a premier global specialty chemicals company serving customers in a wide range of consumer and industrial markets, including adhesives, architectural coatings, automotive, construction, energy, food and beverage, nutraceuticals, personal care and pharmaceutical. At Ashland, we are approximately 6,000 passionate, tenacious solvers – from renowned scientists and research chemists to talented engineers and plant operators – who thrive on developing practical, innovative and elegant solutions to complex problems for customers in more than 100 countries. Visit ashland.com to learn more.

About Barentz
Barentz is a global specialty ingredients distributor for the human nutrition, pharmaceutical, personal care and animal nutrition markets. Headquartered in the Netherlands, Barentz distributes ingredients and additives for products to small and medium-sized enterprises (‘SMEs’) and large customers globally. The Group sources branded specialty ingredients from leading manufacturers worldwide and its ingredients experts provide value-added technical support (including pre-mixing, blending, ingredient formulation and ingredient testing) from its state-of-the-art production facilities in Europe, North America and Asia.

Established in 1953, Barentz has operations in more than 60 countries with a strong presence in Europe and Asia, and a growing presence in North America and Latin America. Today, the Group employs circa 1,100 people worldwide, sources ingredients from more than 1,000 suppliers and serves more than 15,000 customers. For more information, please visit: www.barentz.com.