We are looking for a Group Marketing Communications Director to join our Marketing Communications team based in Hoofddorp, Netherlands.

About Barentz

Barentz is a leading global life science and specialty performance ingredients distributor. The company sources branded specialty ingredients from leading manufacturers worldwide and its ingredient experts provide value-added technical support which includes pre-mixing, blending, ingredient formulation, and ingredient testing from its state-of-the-art, customized formulation centers and application laboratories in EMEA, Americas, and Asia-Pacific.

Established in 1953, Barentz has operations in more than 70 countries with a strong presence in Europe and North America and a rapidly growing network in Latin America and Asia-Pacific. With a turnover of €2.5 billion, the company employs over 2,600 people worldwide and serves more than 25,000 customers. For more information, visit: www.barentz.com.

About this role

Job Purpose

The Group Marketing Communications Director is responsible for developing and leading our internal and external communications strategy and execution, based on Barentz's strategic brand positioning platform. Our goal is to be recognized as the leading life science ingredients partner for customers and principals worldwide, by creating sustained success for our customers and communities, our principals, people, and ultimately the planet. You support the executive leadership (divisional and regional leadership) as an external communications advisor and strategist, working directly with supporting experts. You will ensure messaging and narrative alignment across our matrixed organization. As part of a global team, you will use creative thinking and deep expertise to develop the actual creative and production of the content to be used in our communication to our customers and principals, to our employees, and to our key stakeholders.

Critical results

  • One Barentz, one story. We want to further boost our single and central narrative, which accommodates the delivery of all business objectives and the brand messaging, based on our purpose of ‘Creating better solutions for success’.
  • Customers/principals/key-stakeholders sentiment, awareness and engagement
  • Alignment of our customer experience across the globe, within the 4 regions and life science vertical we are working in.

Responsibilities

  • Develops coordinated, enterprise-wide corporate communications strategy.
  • (Supports) Development of marketing communications for all Barentz divisions.
  • Oversees Barentz Brand portfolio, supports branding activities of endorsed brands, and leads rebranding activities.
  • Sets measurable objectives for the communications function.
  • Oversees communications measurement, including the design and operation of relevant dashboards and reports.
  • Keeps abreast & critically interprets market, industry, and socioeconomic trends that may influence our external communications strategic direction in order to deliver the business strategy.
  • Supports internal communications/internal marketing/ change management through strategy and resource allocation.
  • Execute the internal communications strategy to inform and engage Barentz associates across the Globe.
  • Work closely with leaders to advise on internal communications approach and craft messages for a range of internal initiatives.
  • Define internal communications best practices to help us better reach and engage our associates.
  • Proactively introduce next-generation tools and two-way communications models that extend the impact and effectiveness of our overall communications.
  • Oversees the selection of agencies and manages these critical relationships.
  • Leads corporate media/public relations and analyst/ influencer relations efforts, and acts as a centralized resource for product (verticals) or regional functions.
  • Curates, architects, and promulgates centralized corporate content.
  • Implements protocols and best practices in anticipation of crisis management.
  • Implements key communications policies, protocols, and guidelines.
  • Works with social operations to develop corporate social media strategy and governance.
  • Manages and adheres to budget.
  • Leads develops, and manages a team of individuals with diverse backgrounds. Hires & retains outstanding talent that can work in high-performing teams and deliver advantaged results for the business.
  • Responsible for providing MarCom associates timely, candid, and constructive performance feedback; developing associates to their fullest potential and providing opportunities that enhance employee career growth; recognizing and rewarding associates for accomplishments.
  • Lives the values and culture of Barentz, being someone who helps others to succeed and- together- to always find a better solution.

About You

Education and Experience:

  • Bachelor's degree in education
  • 10 or more years of corporate marketing communications or related experience
  • Hands-on corporate public relations experience, ideally within the same or similar industry
  • Implementation and management of global brand guidelines
  • Compelling verbal and written communication skills. Proven success influencing at the highest levels and driving change in a matrix organization.
  • Proven successful track record in managing onsite and offsite (remote) teams collaborating on complex projects
  • Management of communications to multiple complex stakeholder groups at a local, regional, and global scale
  • Selection and oversight of communications agencies
  • Management of budget and resource allocation to support success and efficiency
  • Previous demonstrated linkage of communications efforts to an organization’s broader campaign plan
  • Previous demonstrated crisis management/avoidance
  • Team player with cross-functional project leadership skills
  • A highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

Skills/profile:

  • Leadership and change management
  • People management, including the ability to build a new team and work with diverse skill sets (from technical to strategic resources)
  • Listening, probing, and interpreting needs
  • Project management
  • Strong written/oral communications
  • Messaging and positioning
  • Budget management
  • Strategic, objective-driven planning and reporting
  • Trusted advisor to senior executives
  • Fluent English

Key interdependencies:

  • Executive leadership
  • Human resources
  • Investor relations through CEO and CFO
  • Sales enablement
  • Customer support
  • Field marketing

Why Barentz?

Barentz is a great company to work for, with a positive and warm company culture, and a One Team, One Goal mentality. It is an inspiring multinational company, with fast-growing market segments and global coverage.

  • Competitive package including 27 days annual leave + bonus structure.
  • An inspiring multinational company in a fast-growing and innovative business
  • Flexible and hybrid working environment.
  • Fringe benefits like private health care, private pension schemes, company Fitness schemes, etc.

Interested?

If you feel excited reading the above and want to join our journey, please send your resume in English, by using the apply button. Any questions regarding this position, please contact Jill.Lan@barentz.com

Job ID: No.133

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